News for September 2009

Just returned from the Alabama Governor’s Conference

What a great conference put on by Bed and Breakfast Association of Alabama! Congratulations to the winners of the signed copy of Cinnamon Mornings and the Grand Door Prize winner of a one year free membership on the Pamla Lanier site  and in their guide.

They have conducted demographic and occupancy surveys in over 20 conferences in North America in the last 3 years. The current tallies stand at 64% high season, 28% low season. The guest average age as perceived by innkeepers: under 40=24%; 40-55=58%; over 55=18%. As you can see, there is a lot of room for improvement in occupancy rates and many of your guests are “golden” meaning they read guides as well as going online.

Edited: September 2nd, 2009